Via Canal Reus TV

Fira Reus has hosted the day "Technology applied to tourism", sessions organized jointly by the Cluster TIC Catalunya Sud in collaboration with the Tech Tourism Cluster. The intention of the initiative is to see how digitization and technology can transform a sector that is continuously growing and make it more sustainable and visitor-oriented.

In recent times, many new technologies have emerged, such as artificial intelligence or augmented or virtual reality, and it is necessary to analyze how these can influence the tourism sector in a positive way. The day had small companies and large integrators who shared all the challenges and lessons found in the sector today.