Last Friday we kicked off a new initiative of our organization where, taking advantage of the good will shown by Badalona City Council and Reactivació Badalona, ​​we held a session to contribute knowledge and value with the final objective of define a project that promotes tourism in its destination.

During the session, we discovered all the potential of the city of Badalona to attract sports, health and leisure tourism, where the figures in the sector have not been very relevant so far. In addition, we held a workshop, moderated by Xavier Colomés from Localboss, where we learned how to co-create through LEAN methodologies, while creating work groups distributed with creative, executive, technical and validator profiles.

From basic projects already developed in other territories to transversal projects that position the municipality as a reference in some area of ​​interest... From here, the intention of our entity is to close a collaboration agreement with the City Council of Badalona to allow partners to develop city and territory projects, while providing your technological solutions.

And you, how would you promote tourism in Badalona through a digitization project?