Expedia was the host company of the first innovation cafe of 2024 where we have already defined new meetings with reference companies in tourism technology, in emerging markets or transversal businesses in our sector.

During the talk, Walter Lo Faro, Mr. Director, Market Management Southern Europe and Lara Martinez, Area Manager of Barcelona, ​​who presented us with relevant data extracted by the OTA where good forecasts for 2024 are predicted.

Barcelona remains one of the 10 most chosen destinations among international travelers but is experiencing strong competition from emerging destinations with a similar tourist offer. Defined as "Destination dupes", many of these destinations quickly become popular through social networks such as TikTok or Instagram where it is intended to travel to less saturated and more authentic places. Some examples are: Taipei instead of Seoul, Liverpool towards London or Paros as an alternative to Santorini.

You can now download the presentation of the session and the complete report from where the data was extracted 👇🏼

Presentation session

Complete report "Unpack 24 - Travel Trends"