As part of the "A coffee with..." sessions, the Mobile Media Content colleagues opened their doors to us today to explain to us how, through the 3D Digital Venue, they use 3D technology for digitization of premises.

During the session, exclusive for members of the Tech Tourism Cluster, Francis Casado and Michele Marino, co-founders of the company, explained to us how their technological tool, based on the digitization of sports and entertainment venues, manages to increase conversion from ticket sales from 1.5% to 5%.



So much so that they currently work with more than 65 platforms globally and in 19 countries around the world. 70% of their business is in the United States and today they have agreements with the most important theaters on Broadway, as well as many of the sports stadiums in the USA, such as the baseball stadium of the Texas Rangers.



In addition, we were able to see practical cases of how they use video game technology to be able to show the viewer the exact view from the chosen seat or how they show a museum piece in detail with 3D technology. 

There was also space to be able to see an example of how to "train" the AI ​​to give us the expected result.  



Finally, of course, we were able to enjoy a coffee to connect and catch up after a great summer. 



Thank you very much for your participation!

We'll be back soon with more innovation sessions.