Yesterday afternoon, the workshop organized by the Tech Tourism Cluster and moderated by Toni Mascaró of eMascaró, founding members of the entity, took place at the Hotel Catalonia Eixample 1864.

The co-creation day was attended by several members of the entity, committed to the digital transformation and sustainable transition of the tourism sector.

The aim was to identify the current and future challenges of the sector in order to explore how technology can be a key tool to address them. 

It was highlighted how collaboration between companies in the sector is essential to find innovative solutions and initial project ideas emerged from the session that could be key to the future of our sector. 

These initiatives are just the beginning of a path that seeks to transform the sector in order to make it more resilient and adapted to current demands.

The joint work of the cluster partners opens up new opportunities for the creation of projects that boost the competitiveness of the tourism sector, ensuring that technology is an ally on the way to a more sustainable and digitized future.