Invited by our colleagues from Clust-ER Tourism, last September 27, Xavier Garcia, Cluster Manager of the Tech Tourism Cluster, participated in the "AI in Tourism Conference" in Ferrara, in the Emilia Romagna region.

During the day, key topics such as the decentralization of tourist destinations, the use of Blockchain in the tourism sector and the crucial role of university talent in the development of AI solutions were discussed.

Xavier's speech stood out for its focus on how these technologies can transform the tourism experience and create new opportunities for the industry.

It was a pleasure to be able to participate!