Artificial Intelligence is revolutionizing the hospitality industry, but do we truly understand its impact and how far it can go?

Gian Franco Mercado, co-founder of Hospitalidad Emprendedora, dives into this topic with Gonzalo Rioja, CEO of WeSpeak, debunking misconceptions and exploring its application in hotel management.

One of the key points they discussed is the difference between traditional and generative AI. While the former has been optimizing strategies like revenue management for years, generative AI—through tools like ChatGPT or Claude—is only beginning to transform guest interactions and internal processes. However, Gian Franco warns against seeing AI as a magical solution: understanding its limitations is crucial for successful implementation.

The conversation also delves into the future of personalization. Imagine a world where your digital profile stores your preferences, allowing hotels to offer unique experiences without even asking. From the moment of booking to check-in, AI promises to make the hyper-personalization that the industry has long pursued a reality.

So, where to start? At Hospitalidad Emprendedora, we recommend two essential steps: continuous education to understand the available tools and active conversations with your hotel’s tech providers. The key is not just adopting AI but strategically integrating it to enhance guest experience and optimize operations.

If you want to explore these ideas further, we invite you to listen to or watch the full episode.

Listen to it on Spotify
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