Artificial Intelligence is transforming the hospitality industry, but its implementation requires understanding and strategy. Gonzalo Rioja (WeSpeak) and Gian Franco Mercado (Hospitalidad Emprendedora) explore the difference between traditional and generative AI, debunking myths and analyzing its impact on guest experience personalization.

Another incredible edition of Travel Tech Connect, where the brightest minds of the TravelTech sector have gathered along with presentations from 8 startups.

New edition of the Tech Tourism Talks @ 4YFN by Barcelona Activa and Tech Tourism Cluster, within the Mobile World Congress Barcelona, ​​this year to talk about business growth.

Following the entity's internationalization plan, the Tech Tourism Cluster participates for the second consecutive year in the ANATO Vitrina Turística fair in Colombia, alongside 10 'traveltech' companies interested in internationalizing in the Latin American market.

Workshop with the Open University of Catalonia to explore the current and future talent needs in the tourism sector.

Session dedicated to innovation in 'cloud' systems, led by the sponsoring partner of the Tech Tourism Cluster and international technological benchmark: Huawei Cloud.